BOB: “The World is Watching”

    The Olympic Games is about passion. The ambition, desire, and talent of athletes competing at the pinnacle of their sports and the limits of their abilities, combine to push the boundaries of what is possible on the sporting field.

    At BEIJING OLYMPIC BROADCASTING (BOB), the goal is to convey this passion by capturing the speed, strength, skill, and spirit inherent in Olympic competition. Each Olympic sport provides a unique set of broadcast challenges which we seek to overcome through the use of the very latest technology. Our coverage aims to encapsulate the tension and emotion of the Olympic arena and transfer this to an audience of billions by bringing the viewer closer to the action than ever before.

    BOB is a joint venture company established by Olympic Broadcast Services (Host Broadcaster of the IOC) and the Beijing Organizing Committee for the Games of the XXIX Olympiad (BOCOG) to serve as the Host Broadcaster of the 2008 Beijing Olympic Games. As Host Broadcaster, BOB is responsible for producing and distributing impartial radio and television coverage throughout the Games, as well as providing additional facilities and services to the world’s Rights Holding Broadcasters who will descend on Beijing in 2008.

    The BOB team is a combination of leaders in the fields of television and radio from around the world working with highly qualified and competent local employees. We look for the same passion in those who join us as those you see through our pictures.

    BOB：“成为世界的焦点”

    奥运会永远关乎激情。世界顶尖的运动选手雄心勃勃，热情激昂，天分四溢，不断冲击他们的能力极限，让体育世界的不可能变为可能。

    北京奥林匹克转播有限公司（BOB）的使命就是捕捉奥运选手速度、力量、技巧和意志的光辉，向全人类传达奥运的激情。每项奥运赛事都会给转播工作带来各种各样的挑战，我们将利用最先进的转播技术解决所有问题。奥运赛场紧张刺激、扣人心弦的一幕幕将通过我们的转播淋漓尽致地展现在全球亿万观众面前，带给他们身临其境的感受。

    BOB 是奥林匹克广播服务公司（国际奥委会主转播机构）和北京第29届奥林匹克运动会组织委员会（BOCOG）共同建立的合资企业。作为第29届奥运会主转播机构，BOB 负责在2008年北京奥运会和残奥会期间为全世界提供客观公正、不带任何偏见的奥运会广播电视公共信号，同时BOB还为2008年齐聚北京的持权转播机构提供辅助设施和服务。

    BOB网聚了世界广播电视领域的精英，还有中国本地的优秀人才，衷心希望与他们一样对奥运充满激情的人才加入到BOB这个大家庭中来。