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Powerstone-HK Consulting |
职位: Marketing Manager-FMCG 悬赏:15000元
- 有海外工作、学习经历
- 硕士其以上学历,8年以上相关工作经验
- 7个月内到位
JOB PURPOSE:
Planning, organizing, actuating and controlling the market strategy, tactics. Coordinates prepares, and develops all marketing, sales and promotional efforts on behalf of the firm and its product lines, while adhering to budgetary restrains.
RESPONSIBILITIES:
1. Develop annual marketing plan with sales division to achieve sales in line with expense budget and corporate strategic objective. Evaluates and authorizes all marketing strategies, standards, policies and procedures.
2. Initiate and develop the marketing plans, to give clear strategy, tactics, budget and action program for the following years;
3. Evaluate market trends and opportunities, propose the market access strategy, as well as R&D briefing on required product standard; lead to new product development / improvement / maintenance;
4. Supervise, organize, actuate and evaluate market plan’s implementation process, cost control, correct realization of turnover target, market value share target, profit target, product penetration target and brand equity improvement;
5. Coordinate and work closely with Sales, Demand and Logistic Department to ensure the right implementation of marketing, distribution, merchandising and sales related target;
6. Set objectives and framework for advertising & media agencies in developing advertising / media campaign and promotion activities;
7. Researches, analyses, and monitors the financial, technological, and demographic factors that may affect present and future needs for the company’s markets, product mix, and distribution system
8. Evaluate the product range of performance and initiate the withdrawal process of non-performing product in alignment with market / consumer demand;
9. High sensitivity to local government policy related to advertising, industry, consumer, trade, product registration etc. to ensure correct policy action;
10. Guide, train and develop Product Managers in order to have solid and professional marketers within his / her product group;
11. Maintain good / professional working relationship with all levels in the company.
REQUIREMENT:
1. PRC Nationality;
2. University or above educational level, MBA preferred;
3. Minimum 4 years experience in marketing, with no less than 3 years in FMCG multi-national environment;
4. Solid experience in consumer brand and product, experienced in Marketing Strategy;
5. Strong drive influencing skill;
6. Good people management and training experience;
7. Good command of English, both oral and written;
8. Excellent communication and coordination skill;
9. Responsible, reliable, self-motivated, independent;
10. Willing to accept a frequent travel schedule.
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