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编号:P002528H04C03A02 [查询]
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Miss. 消费品行业 brand marketing部 senior brand manager |
参选文章:
个人简介:
出生日期: | 1971年 |
教育背景: | 1、2003年毕业于university of aberdeen mba 学历:MBA |
工作经验: | 10年以上工作经验,有海外工作、学习经验 |
个人评价: | good |
工作经历1: | 2006年9月--2008年3月 在 ※※※ 公司 任 brand marketing senior brand manager |
主要职责: | 1. Launch the new category (whiskey & rum) brands in China and make brand strategy plan; 2. Make full market plan which includes business objective, consumer goal, T -cut, growth drivers, communication plan, commercial plan (RTM, distribution build up, pricing), KPI, and brand financials; 3. Define key brand benefit, brand concept board, consumer insight, brand headline, key visual, etc; |
工作经历2: | 2004年5月--2006年5月 在 richemont 任 dunhill China watch manager |
主要职责: | Responsibilities include: 1. Plan and implement the overall market developing in China which includes Dunhill watch positioning, POS distribution, cooperated business model with distributors, etc; 2. Execute sales target and expense budget to fulfill the company profit target; 3. Explore, manage, and motivate distributors business, and evaluate & coordinate the operation of distribution network; |