宏盟旗下媒体集团强化在华互动媒体业务
任命温道明(Lawrence Wan)坐镇北京、上海,以期更好地服务客户
2008年7月8日,北京——宏盟(Omnicom Group,纽约证交所代码:OMC)旗下的媒体集团(OMG)近日宣布任命温道明(Lawrence Wan)为OMG互动媒体中国区总经理。温道明的办公地点从香港移至中国大陆,他将负责高速发展的OMG中国互动媒体业务,而这一业务主要由OMG下属的浩腾媒体(OMD)和PHD推动并执行。
随着任命的生效,温道明已经着手组建浩腾媒体在北京的互动媒体团队,服务于新签约的客户英特尔;与此同时,温道明还将为浩腾媒体上海团队招聘人才,以强化该团队在互动媒体业务领域的领导地位。
OMG亚太区首席执行官Barry Cupples在谈到这一新的任命时说:“中国是亚太地区互动业务发展最快的市场。我们将温道明的办公地点设在中国大陆,目的是为了更接近OMD和PHD在互动领域的重要客户,从而更好地配合该领域的快速发展。”
“在高度竞争和高速发展的中国市场背景下,组建一个优秀团队是一项极具挑战的工作。”温道明说。“然而,OMG的吸引力在于它可以为员工提供与知名企业共事的机会,因为我们的客户包括强生、通用电气、英特尔这样的优秀跨国企业;此外,OMG还拥有业界独有的‘Checkmate’业务运作方案以及配合企业战略传播的媒介规划整体解决方案。正因如此,我们在北京组建了一支服务于英特尔的优秀团队。”
在新的任命之前,温道明在OMG的亚太总部负责大中华区互动媒体业务。
以下是英文稿件全文:
Lawrence Wan moves to Mainland China to better support digital clients
Beijing, July 8, 2008 -- Omnicom Media Group (OMG), Omnicom Group Inc.’s media division, announced the appointment of Lawrence Wan as General Manager of OMG Digital China. Wan will relocate from Hong Kong to Mainland China, where he will oversee the massive growth in digital media being driven across OMD and PHD.
As part of his new assignment, Wan will focus initially on building the digital team for the newly won Intel account out of the OMD Beijing office, as well as recruit new talent to further enhance the digital leadership for the OMD Shanghai office.
“Lawrence’s relocation to China makes him more accessible to many of OMD and PHD’s most important digital clients in the region. It also allows him to support the region’s biggest growth market for the digital sector,” commented Barry Cupples, OMG’s Regional CEO.
“To build talented teams in China’s growing and competitive digital media environment is a challenge,” commented Wan, “but OMG can offer people the opportunity to work with highly attractive clients, such as Johnson & Johnson, GE and Intel. Additionally, the focus we give to digital in our Checkmate process, our overall strategic communications planning process, is unparalleled. Because of this we’ve been able to build our Intel team in Beijing very quickly with terrific talent.”
Previous to this role, Wan oversaw the digital media service in the Greater China region from Hong Kong for OMG.